This morning, I found out that The Feminist Financier was named Best Investing Blog at the 8th annual Plutus Awards. I was surprised, humbled, and thrilled...and subsequently spent a solid hour on Twitter eagerly exploring the other winners and joyfully reading the notes of congratulations from other personal finance gurus.
You read this blog for personal finance perspective, not blogger awards. But let me tell you why this award is so amazing, and then we’ll return to our regularly-scheduled money-focused programming.
The Plutus Awards celebrate the best in personal finance, and are affiliated with The Plutus Foundation, a nonprofit that provides, “...opportunities for the financial media to create, develop, and administer community-based programs that enhance financial literacy, education, and empowerment.”
As you know, I believe wealth equality is at the heart of gender equality. Wealth provides the holder with security, options, and power. I started this blog to be a drop in the sea of change...in order to help more women build wealth. This blog is not a business - it doesn’t earn me any money, nor do I offer any affiliate links. The Feminist Financier was created with the sole focus of supporting wealth equality.
Today, the finance industry is not set up well to serve women. Sallie Krawcheck puts this so well - she says the investing industry has been, “by men, for men,” and has historically kept women from achieving their financial goals. That’s problematic because investing early and often is at the heart of building wealth.
The power of compound interest means that the earlier women invest, the sooner our investments start growing and making money on our behalf. And, today, women invest less than men. We tend to keep 10% more of our savings in cash than our male counterparts. Millennial women report a lower level of financial comfort - on average, we are less confident in our financial future, and less likely to feel “in control” or “confident” about our financial future.
This blog is all about changing that trend, and that’s why I’m so thrilled to receive acknowledgment that this is the best investing blog out there! It means that no-nonsense straight talk that cuts through the jargon is providing you with the information you need to succeed.
As always, I welcome your feedback and am honored that you spend some of your valuable time with me. I’m looking forward to continuing to support financial literacy and help more women improve our finances and build wealth.
xoxo, Ms. Financier